Diversity, equity, and inclusion (DEI) should be a foundational, integral part of your business strategy from the very beginning. Countless studies and research showcase the significant and tangible benefits that comprehensive DEI programs can have on an organization's health, performance and long-term sustainability. Yet often times, DEI initiatives are still viewed as ancillary or are the first to be sacrificed when cost-cutting measures are required - a perspective both short-sighted and counterproductive which stems from misconceptions about the value of DEI in the day-to-day running of a business. This discussion will reinforce the compelling business case for incorporating DEI initiatives within the early stages of building your company, and also provide actionable steps on how to cultivate a culture of inclusion through your policies, procedures, and overall organizational culture from day one.