Introduction: (3 minutes)

• Alexandra shares her career switch from education to project management, showing how reframing past experiences is key to success.
• Key Message: Your experiences aren’t baggage; they’re assets. Success comes from telling your unique story.

Part 1: Storytelling for Career Switches (8 minutes)

• Focus: Highlight what makes you unique and valuable.
• Example: A teacher has transferable skills like leadership and time management—perfect for project management roles.
• Interactive Exercise: Attendees list 3 transferable skills from their current roles.

Part 2: Breaking into ‘Closed-Door’ Industries (8 minutes)

• Myth: Exclusive industries (tech, finance) welcome diversity, not just traditional backgrounds.
• Competitive Advantage: Your unique story gives you an edge.
• Practical Steps: Tailor applications to show your background’s value; network authentically by sharing your story.

Conclusion: (1 minute)

• Message: Your career story defines your future. Own it and use your skills to break into new industries.